Lumov
Packaging & Brand Asset Design

Brand Overview

Lumov is a science-led orthopaedic brand focused on helping people move freely and live pain-free. Backed by research and innovation from Harvard Innovation Labs, the brand offers trusted mobility and pain management products designed with clinically proven effectiveness and premium-quality materials.

The Approach

For the Lumov orthopaedic packaging, I followed the brand guidelines closely while creating a clean and premium visual system across the product range. I used real product imagery to help customers easily understand the product inside and build trust at first glance.

The orange colour palette was intentionally chosen to create strong shelf visibility and contrast against the black products, while black elements added a sense of premium quality and reliability. I kept the front layout minimal, focusing on the product name, key features, and bold logo placement to ensure quick readability and strong brand recall.