Farbody Gummies
Packaging Redesign

Brand Overview

Farbody Nutrition is a wellness-focused brand offering nutritional supplements for men, women, and children. The brand aims to make health and nutrition more accessible through products that combine functionality, quality, and ease of consumption.

The Approach

For this redesign, I specifically chose Farbody Nutrition's Kids Multivitamin Gummies packaging. While the original design already highlighted the idea of active and energetic children, I felt that the "energy" visual theme is commonly used within the category and presented an opportunity for a more distinctive approach.

To create a stronger connection with children, I introduced a playful monkey mascot. Monkeys naturally represent curiosity, movement, fun, and energy—qualities often associated with childhood. This addition gives the packaging a more engaging and friendly personality while making it feel less like a supplement and more like a product children would be excited about.